I have been working as a medical editor and freelance I have worked as an author for well-known health portals and online magazines. At the beginning of 2017, I came into contact with medical cannabis for the first time and took over as deputy editor-in-chief of Leafly Germany. After the US parent company Leafly closed down, I stayed in the industry and have been working on the therapeutic potential of the hemp plant every day since then.
As a medical editor and author, I first came into contact with medical cannabis in early 2017 and took over as deputy editor-in-chief of Leafly Germany. At the beginning of 2020, the US parent company decided to stop running Leafly Germany. But I stayed in the industry and have been working with many global players ever since. Every day, I gain new and valuable insights into the therapeutic potential of the hemp plant.
AUTHENTICITY is of essential importance to me. Not blindly following the mainstream, always forming your own opinion, being open to new things, staying true to yourself and your values and always thinking outside the box are my guiding principles.
Being authentic in your career is always a challenge - especially when it comes to CBD. The hype surrounding the cannabinoid and the lure of quick money mean that CBD is often touted as a miracle cure and remedy. CBD certainly has great potential, but it can neither perform miracles nor cure diseases.
NATURALNESS , derived from NATURE, means on the one hand using natural ingredients for my cosmetic products and on the other hand remaining "natural". Accordingly, I offer natural cosmetics that can convince without making big promises.
QUALITY should be a standard when it comes to cosmetic products. Unfortunately, this is not always the case with CBD cosmetics. Often, CBD creams do not even contain CBD or poor quality isolate is used. Consumers are generally not aware of this. This makes it all the more important for me to pay attention to quality.
AL exandra Latour